Project Forge.
Forge is a next-generation orchestration platform powering immersive, interactive, and adaptive experiences at scale.
Overview
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A smarter foundation for connected experiences.
Forge is a proprietary software platform built to orchestrate complex guest experiences across themed attractions, public spaces, and interactive installations. It manages real-time logic, synchronises media and show systems, and tracks guest progress and input across devices and environments. Designed for flexibility and scale, Forge empowers operators and creatives to deliver seamless, responsive, and deeply personalised experiences.
Built for immersive parks, events, and beyond.
Forge supports a wide range of applications, from full-scale immersive theme parks to pop-up events, museums, and entertainment districts. It handles everything from player progression and branching logic to live telemetry, audio synchronisation, and environmental feedback. Integrated with hardware and partner systems, it operates as the invisible backbone powering large-scale, multi-layered experiences in real time.
Redefine how immersive environments are run, scaled, and sustained.
Forge is being created to bridge the gap between creative ambition and technical execution. Our goal is to give experience designers full control over adaptive narratives, spatial logic, and guest agency—while providing operators with tools to manage, update, and analyse experiences across physical and digital layers. It is infrastructure for the next generation of live, interactive entertainment.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
