Privacy Policy

Privacy Policy

Effective Date: 28 June 2025

Wildcraft Group LTD

Registered in England and Wales | Company No. 16452189

1. Introduction

Wildcraft Group LTD (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or interact with us.

We act as a data controller under applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

2. What Data We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name, title, and contact details (email, phone number)

  • Technical Data: IP address, browser type, operating system, and access times

  • Usage Data: Information about how you use our website

  • Communication Data: Records of correspondence when you contact us

  • Marketing Preferences: Your choices in receiving marketing from us

3. How We Collect Your Data

We collect personal data through:

  • Direct interactions (e.g. when you email us or fill out a form)

  • Automated technologies (e.g. cookies and analytics)

  • Third-party tools (e.g. website analytics providers)

4. Why We Use Your Data

We process your personal data for the following lawful purposes:

  • To respond to your enquiries or requests

  • To operate and improve our website

  • To manage our relationship with you

  • To send occasional marketing communications (only with your consent)

  • To comply with legal obligations

5. Sharing Your Data

We do not sell or rent your personal data. We may share it with:

  • Service providers (e.g. web hosting, analytics platforms)

  • Professional advisers (e.g. legal or financial consultants)

  • Regulatory authorities, where required by law

All third parties are required to respect the security of your data and to process it in accordance with the law.

6. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes we collected it for, including for legal, regulatory, or reporting obligations.

7. Your Rights

Under data protection law, you have the following rights:

  • To access your personal data

  • To correct inaccurate data

  • To request erasure of your data (“right to be forgotten”)

  • To object to or restrict processing

  • To request data portability

  • To withdraw consent at any time (where processing is based on consent)

You can exercise any of these rights by contacting us at info@wildcraftgroup.com.

8. Data Security

We take appropriate security measures to protect your personal data from loss, misuse, unauthorised access, or disclosure. These include encryption, access controls, and secure servers.

9. International Transfers

Some of our service providers and partners may process your personal data in countries outside the United Kingdom and the European Economic Area (EEA). This includes infrastructure and platforms we use to host our website, manage communications, or operate internal systems.

While we cannot guarantee the exact locations of all data processing activities (as some third-party providers operate internationally), we take reasonable steps to ensure that your personal data remains protected and is treated in accordance with applicable data protection laws. Where required, we rely on appropriate safeguards such as:

  • Standard Contractual Clauses approved by the UK Government or European Commission;

  • The service provider’s participation in recognised data protection frameworks (e.g. the EU–US Data Privacy Framework);

  • Other lawful transfer mechanisms as permitted under applicable law.

By using our website or providing us with your data, you acknowledge that your information may be transferred to, stored in, or processed in jurisdictions outside your own.

10. Cookies

Our website may use cookies or similar technologies to enhance your browsing experience. You will be prompted to manage your cookie preferences when you visit the site. For more details, please refer to our separate Cookie Policy.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Effective Date”.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Wildcraft Group LTD
Level One, Basecamp Liverpool
49 Jamaica Street, Liverpool, L1 0AH

Email: info@wildcraftgroup.com

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom.