Project Butterfly.
Project Butterfly is an immersive park redefining themed entertainment through story, agency, and replayable guest-driven experiences.
Overview
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A new kind of immersive park.
Project Butterfly will introduce a radically different approach to themed entertainment—one built around guest agency, emotional connection, and narrative interactivity. Rather than relying on traditional rides or passive attractions, the park will prioritise story-rich environments, evolving quests, and reactive systems that respond to guest choices. Inspired by open-world games, immersive theatre, and collaborative play, it will offer a layered, non-linear experience that deepens with each visit.
Expansive, story-driven, and ever-changing.
The park will be divided into immersive zones, each with its own mythos, mechanics, and progression systems. Guests will engage through roleplay, puzzles, cooperative challenges, and environmental exploration — all supported by dynamic infrastructure that tracks guest actions and influences the evolving world state. Physical spaces will blend set design, live performance, and interactive technology to deliver an experience that feels alive and constantly in motion.
To build an immersive park that rewards curiosity, fosters connection, and evolves over time.
The goal of Project Butterfly is to redefine what a theme park can be and shifting away from passive consumption and towards co-creation. We aim to create a space where guests return not just for thrill or spectacle, but to continue their story, explore new outcomes, and experience something meaningfully different every time. This park will become a living world that grows, shifts, and surprises—driven by the people who enter it.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
