Wildcraft Group Transitions to Technology-First Focus
Company developing Wildcraft Engine™, an Experience Operating System designed to redefine how immersive destinations are created and operated.
Monday, September 29, 2025
Wildcraft Group Transitions to Technology-First Focus
Written by
Press Release
Wildcraft Group transitions to a technology-first strategy after discovering first-hand the gaps in building its own immersive destination. The company is developing Wildcraft Engine™, an Experience OS with Industry 4.0 hardware to power adaptive attractions.
LONDON, UK — 29 September, 2025 — Wildcraft Group has announced a strategic shift to focus entirely on technology, with its subsidiary Wildcraft Labs leading the development of Wildcraft Engine™, an Experience Operating System (Experience OS) designed to transform the future of immersive destinations.
The concept was originally born during Wildcraft Group’s own efforts to create an immersive destination, where the team encountered first-hand the shortfalls in existing technology. The lack of a unifying system forced reliance on costly, fragmented tools that slowed development and limited creative potential. Wildcraft Engine™ is being developed to directly address these gaps and provide a scalable solution for the wider industry.
“Immersive venues are at a turning point,” said Trevor Kincy, Founder and CEO of Wildcraft Group. “Operators face growing demand for personalisation and interactivity, but the technology stack has not kept up. Wildcraft Engine™ is our answer, a vendor-neutral backbone that turns destinations into living, adaptive worlds.”
Beyond Software
While Wildcraft Engine™ will provide the software intelligence layer that integrates ticketing, show control, and guest identity systems, the Group also intends to close technology gaps in physical infrastructure. Through Wildcraft Heavy Industries, the company will develop specialised hardware using Industry 4.0 techniques such as additive manufacturing and modular design. This will enable operators to access robust, production-ready devices alongside the platform.
Looking Ahead
The Location-Based Entertainment (LBE) sector is projected to grow from $5–9 billion in 2024 to more than $70 billion by 2034. With agreements already in place with key partners, Wildcraft Group is preparing pilot deployments to demonstrate how Wildcraft Engine™ can deliver adaptive, replayable experiences that evolve in real time.
“Our goal is simple,” added Kincy. “To give operators and creatives the tools they need to build experiences that stay fresh, reduce costs, and open new revenue streams without reinventing the wheel each time.”
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Monday, March 31, 2025
Written by
Wildcraft Group
Wildcraft Group Establishes UK Presence
Company targets London–Manchester corridor for flagship immersive destination
Wildcraft Group has established a UK presence, shifting development from Switzerland to the London–Manchester corridor, where it is planning its first immersive destination and expects to confirm a site in 2025.
Tuesday, March 26, 2024
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Trevor Kincy
Beyond the Fairground
How Immersive Storytelling is Transforming the Traditional Theme Park Model
Wildcraft Group is rethinking theme parks from the ground up—designing immersive, guest-driven worlds that evolve through agency, story, and interactivity.
Wildcraft Group Transitions to Technology-First Focus
Company developing Wildcraft Engine™, an Experience Operating System designed to redefine how immersive destinations are created and operated.
Monday, September 29, 2025
Wildcraft Group Transitions to Technology-First Focus
Written by
Press Release
Wildcraft Group transitions to a technology-first strategy after discovering first-hand the gaps in building its own immersive destination. The company is developing Wildcraft Engine™, an Experience OS with Industry 4.0 hardware to power adaptive attractions.
LONDON, UK — 29 September, 2025 — Wildcraft Group has announced a strategic shift to focus entirely on technology, with its subsidiary Wildcraft Labs leading the development of Wildcraft Engine™, an Experience Operating System (Experience OS) designed to transform the future of immersive destinations.
The concept was originally born during Wildcraft Group’s own efforts to create an immersive destination, where the team encountered first-hand the shortfalls in existing technology. The lack of a unifying system forced reliance on costly, fragmented tools that slowed development and limited creative potential. Wildcraft Engine™ is being developed to directly address these gaps and provide a scalable solution for the wider industry.
“Immersive venues are at a turning point,” said Trevor Kincy, Founder and CEO of Wildcraft Group. “Operators face growing demand for personalisation and interactivity, but the technology stack has not kept up. Wildcraft Engine™ is our answer, a vendor-neutral backbone that turns destinations into living, adaptive worlds.”
Beyond Software
While Wildcraft Engine™ will provide the software intelligence layer that integrates ticketing, show control, and guest identity systems, the Group also intends to close technology gaps in physical infrastructure. Through Wildcraft Heavy Industries, the company will develop specialised hardware using Industry 4.0 techniques such as additive manufacturing and modular design. This will enable operators to access robust, production-ready devices alongside the platform.
Looking Ahead
The Location-Based Entertainment (LBE) sector is projected to grow from $5–9 billion in 2024 to more than $70 billion by 2034. With agreements already in place with key partners, Wildcraft Group is preparing pilot deployments to demonstrate how Wildcraft Engine™ can deliver adaptive, replayable experiences that evolve in real time.
“Our goal is simple,” added Kincy. “To give operators and creatives the tools they need to build experiences that stay fresh, reduce costs, and open new revenue streams without reinventing the wheel each time.”
More articles
Wildcraft Group Establishes UK Presence
Company targets London–Manchester corridor for flagship immersive destination
Beyond the Fairground
How Immersive Storytelling is Transforming the Traditional Theme Park Model
Wildcraft Group Transitions to Technology-First Focus
Company developing Wildcraft Engine™, an Experience Operating System designed to redefine how immersive destinations are created and operated.
Monday, September 29, 2025
Wildcraft Group Transitions to Technology-First Focus
Written by
Press Release
Wildcraft Group transitions to a technology-first strategy after discovering first-hand the gaps in building its own immersive destination. The company is developing Wildcraft Engine™, an Experience OS with Industry 4.0 hardware to power adaptive attractions.
LONDON, UK — 29 September, 2025 — Wildcraft Group has announced a strategic shift to focus entirely on technology, with its subsidiary Wildcraft Labs leading the development of Wildcraft Engine™, an Experience Operating System (Experience OS) designed to transform the future of immersive destinations.
The concept was originally born during Wildcraft Group’s own efforts to create an immersive destination, where the team encountered first-hand the shortfalls in existing technology. The lack of a unifying system forced reliance on costly, fragmented tools that slowed development and limited creative potential. Wildcraft Engine™ is being developed to directly address these gaps and provide a scalable solution for the wider industry.
“Immersive venues are at a turning point,” said Trevor Kincy, Founder and CEO of Wildcraft Group. “Operators face growing demand for personalisation and interactivity, but the technology stack has not kept up. Wildcraft Engine™ is our answer, a vendor-neutral backbone that turns destinations into living, adaptive worlds.”
Beyond Software
While Wildcraft Engine™ will provide the software intelligence layer that integrates ticketing, show control, and guest identity systems, the Group also intends to close technology gaps in physical infrastructure. Through Wildcraft Heavy Industries, the company will develop specialised hardware using Industry 4.0 techniques such as additive manufacturing and modular design. This will enable operators to access robust, production-ready devices alongside the platform.
Looking Ahead
The Location-Based Entertainment (LBE) sector is projected to grow from $5–9 billion in 2024 to more than $70 billion by 2034. With agreements already in place with key partners, Wildcraft Group is preparing pilot deployments to demonstrate how Wildcraft Engine™ can deliver adaptive, replayable experiences that evolve in real time.
“Our goal is simple,” added Kincy. “To give operators and creatives the tools they need to build experiences that stay fresh, reduce costs, and open new revenue streams without reinventing the wheel each time.”
More articles
Wildcraft Group Establishes UK Presence
Company targets London–Manchester corridor for flagship immersive destination
Beyond the Fairground
How Immersive Storytelling is Transforming the Traditional Theme Park Model
Ready to create your world?
Build it with Wildcraft.
Join our early partners shaping the future of immersive destinations.
Ready to create your world?
Build it with Wildcraft.
Join our early partners shaping the future of immersive destinations.
Ready to create your world?
Build it with Wildcraft.
Join our early partners shaping the future of immersive destinations.