Meet Blink: The Rabbit Guiding Wildcraft Group's Leap Forward

In an industry defined by transformation, acceleration, and reinvention, Wildcraft Group is proud to introduce our new mascot: Blink; a quick-footed, wide-eyed rabbit who symbolises the speed, curiosity, and creative energy behind everything we’re building.

Inspired by the iconic White Rabbit from Alice in Wonderland, Blink is more than a mascot. He represents the constant motion and momentum of Wildcraft Group as we shape the future of immersive entertainment, experiential destinations, and creative technology.

Just like the White Rabbit led Alice into a world of the unexpected, Blink stands at the edge of the familiar, inviting our audiences, partners, and collaborators to follow him into the unknown and where innovation meets imagination.

Why Blink?

We chose the name Blink for a reason. It captures both the urgency of our mission and the pace of change happening across our industries. In the blink of an eye, new technologies are redefining storytelling, audience interaction, and destination design. Blink is our reminder to stay agile, alert, and ahead of the curve; always moving, always adapting, always exploring.

As Wildcraft continues to grow and evolve, Blink will appear across our projects, communications, and creative work—a symbol of momentum and mischief in equal measure.

Whether you’re discovering one of our immersive destinations, following our development journey, or partnering with us on something extraordinary, Blink will be there, ears up and eyes forward.

Join Us on the Journey

We believe the future of entertainment belongs to the bold and to those willing to chase ideas, embrace change, and take creative risks. Blink embodies this belief, and we’re excited to have him lead the way.

So keep your eyes open. You never know where Blink will show up next!